Ubisoft, one of the world’s largest video game firms – responsible for franchises such as Assassin’s Creed, Far Cry, and For Honor – held its Q2 earnings call this week, where blockchain was a major topic of conversation.
The company’s CEO, Yves Guillemot, also stated his hopes for investment in and adoption of blockchain-centric gaming companies on the platform alongside reporting a 15% increase in unique active players during the first six months of 2020 compared with 2020.
In terms of status, Guillemot stated that the platform is still in early-stage research and development, despite making significant progress in the industry – such as Animoca Brands’ funding of Ethereum-based metaverse game The Sandbox.
Ubisoft’s Frédérick Duguet, the company’s chief financial officer, was enthusiastic about how blockchain technology might affect the gaming business:
“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot. We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.”
In a move that has sparked widespread criticism, Valve banned all crypto, blockchain, and nonfungible token (NFT) games and material from its Steam marketplace last month, claiming that the assets have no inherent value.